9.6.11

Fashion Photography


 If you have ever purchased various fashion magazines, chances are you look at some pictures in awe, and wonder how some of the models and the clothing can look so perfect. Fashion photography all starts with a concept. For example, a famous designer is promoting their latest spring fashions, so the goal of fashion photography is to make the fashions looks as desirable as possible so that they will be purchased.
The casting for models is the job of a modeling agency. Or, the designer has a favorite model and requests that they be part of the fashion photography session. Fashion photography sessions are quite meticulous, and often last the entire day. If you are thinking about buying some fashionable clothing, fashion photography is a great way to give you some ideas.
Do you want to be a fashion photographer? A fashion photographer must be good in two photography disciplines. Selling is the key - the fashion photographer must be able to sell his images to the fashion editor. Fashion photography is advertising and selling clothes.
To set up a portfolio you first must hire a model. Contacting your local modelling agencies can do this. You don't need to hire a well-known model for your fashion portfolio - you need someone who will act well in front of the camera. Some models can be tough to work with so people psychology will play an important part. If you have previously published work - use them as a statement with the picture editors. You need to establish a good working relationship with all fashion editors that you'll be working with. Fashion photo editors are looking for concise images that clearly communicate an idea. You must, as a fashion photographer, have the ability to create unique settings.
Photo agencies exist to sell photographers images - some of the larger fashion agencies have buyers all over the world. If a fashion editor has no interest in your work - don't worry - try contacting different magazines or agencies - most great photographers have their work rejected some time during their career.
Go out and take some pictures of models. Start with an internet search to find model websites. After you become comfortable taking pictures of amateur models and have some great photographs in your book approach local modeling agencies by giving them a call or sending and email and ask to shoot their models for their portfolios. In time you will be able to shoot as well as the photographers in the magazines you want to shoot for. Social networking sites are great for this as great fashion photographers, fashion designers, makeup artists, hair stylists, magazines and photo editors can be found online. Man made the picture and the picture made the man. Keep shooting. The road to becoming a successful fashion photographer can be a long one.

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